In part one of this series on graphic design, I talked about why you need to hire a professional graphic designer. To follow-up on that thought, I’d like to share with you a list of graphic design sins that I promise never to commit. I will never fill all of the available space of your [...]
Building a brand is no different than building a house. Hire wisely!
April 30, 2012 By 1 Comment
There’s a certain home improvement show on TV that I watch occasionally, in which homeowners, after either tackling a project themselves or hiring an incompetent contractor, have to bring in the professional to fix the mess that they are stuck with. And oh my goodness, some of those messes and mistakes are quite something! It’s [...]
Please let me give you more money!
April 18, 2012 By 4 Comments
A couple weeks ago, Jaime and I found ourselves in a small-town bakery. I’d never been there before, so I found myself taking in every detail in all its baked-good glory. And while I did drool over the cheese scones, the raisin bread, and the cinnamon rolls (the smell of fresh bread was enough to [...]
Avoid becoming a divorced, homeless drunk. Hire an editor.
March 6, 2012 By Leave a Comment
Once upon a time, Bob had an important email to send his boss. Bob was tired that morning, having stayed up late to watch the hockey game the night before, and was in a hurry to top up his coffee. In usual Bob style, he didn’t bother to read his email over before pressing “Send.” [...]
Don’t expect a stellar salad from a diner
February 14, 2012 By 1 Comment
A couple months back, Chris and I were out and about doing a bit of local travelling for a client. The best part of this little tour was that we got to have lunch together much more than we normally do. Now, Chris and I both try to watch what we eat for the most [...]