For those of you who may not know, my husband is a reservist in the Canadian Armed Forces. This gives me the great honour of claiming the title of “military spouse” in addition to “business owner,” “entrepreneur,” “author,” “editor,” “mom,” “friend,” “daughter”…you get the idea.
One of our clients we are blessed to work with is the PEI Military Family Resource Centre, and my own personal experience being part of a military family has certainly helped us craft their communication strategy.
I was asked recently to be one of three speakers celebrating women and the military for International Women’s Day, and one of the main messages I wanted to convey (let’s hope I succeeded there) was the importance of support. Seek it out. Obtain it. Celebrate it. Don’t feel guilty about it.
(You can see that presentation here)
We all need help from time to time, right? During one of my husband’s longer absences, I hired a teenager to mow my lawn. Am I capable of mowing my own lawn? Yes. Very much so. But I had a lot on my plate, and I weighed the 90 minutes of time the lawn would take me with all my client work I needed to do.
A teenager could mow my lawn for me. I could not get anyone else to do my client work.
I was needed in a certain space, so I delegated. (Just like a good leader does.)
This is a lesson that can be applied to not just our personal lives when things get overwhelming or just too hectic (get takeout once in a while! let the kids go 3 days without a bath instead of 2! don’t worry about laundry piling up!), but in business as well.
As a business owner, you have Very Important Business things to do. Things that not just anyone can do. This is why you have a team supporting you: to take other things off your plate so you can focus where you are most needed.
There’s no shame in not doing it all, and, in fact, we see, more often than not, people not succeed when they do try to take on everything.
If you run a hardware store, you do not have to be out front, operating the cash, when your time could be better spent working on marketing efforts, balancing your books, or researching latest products to add to your inventory.
If you’re a chef, you don’t need to worry about seating people who come into your restaurant and taking their order, as that takes you away from the kitchen.
And this is where we come in …
Just like we do with our friends at PEI Military Family Resource Centre, we work with many clients who are capable of writing blog posts or press releases or ensuring they have a social media presence, but their time is better served elsewhere. The staff at PEI MFRC are designing and implementing programs and services for military families, so they ask us to help with their written communication. (We think we’re pretty lucky here, as we get to boast about all the great work they do.)
And we’re pretty good at what we do. Our clients are able to focus on what they do best because we are doing what we do best.
If you find you are overworked and not able to focus on what you NEED to be doing, give us a call. We can help with:
* press releases
* blog posts
* social media updates
* email campaigns
* editing and proofreading of articles, annual reports, etc.
There’s no shame in needing a little Manley Mann. In fact, we recommend it 😉